The all-knowing internet runs rampant with business-gurus selling you “secret” formulas to financial success. From who to target to how to craft your sales-pitch, there seems to be a template for every step of the business ladder that you can supposedly climb up to earn money in your sleep.
However, for your conscious business to be truly fulfilling and successful, it must be built on values and beliefs that resonate with your highest intentions. This requires moving beyond misguided “business tricks” and grounding your work in authenticity and service.
Let’s start by debunking three common but misguided beliefs that may be burning out, drying out, or holding back your conscious business, and keeping you from fully embodying your values and achieving your goals.
Myth #1: Branding is Pretending to Be What People Want
The Truth: Much of what is known as "branding" is about become known for who you are and/or what you do.
And communicating this takes genuine connection with your audience, by showing up and sharing your message wholeheartedly, so that people know can connect with your personality or your personal uniqueness, and also learn about the mainframe of your work and what you stand for, specially as a conscious business.
Branding is not about the perfect image, brand color schemes and designer logos (although some of that surely helps, too); it’s more about the courage to show up as your real self. Honest branding is a powerful statement that communicates your purpose, values, and uniqueness in a way that truly resonates. It may not come come through to you as a one-page brand board, it may strike suddenly as a brand new business paradigm or it may take some time to develop, the key remaining in finding your own flow, your own voice, and expressing your truth from your soul.
In a world full of polished appearances, the courage to show up as your real self is what attracts the people who appreciate what you truly stand for.
Myth #2: Marketing is Trickery—It’s About Getting People to Want Something They Don’t Need
The Truth: In colonialist and oppressing economy marketing terms, that may be true, but in New Earth terms and what some people like to call "5D Marketing" or "Attraction Marketing" or simply again about authentic communication, and about attracting or creating an audience, by educating, inspiring, and adding intrinsic value while talking about your services or products.
Authentic communication or 5D marketing is a dialogue that respects the intelligence of your audience, and aims to build long-term trust.
Rather than tricking someone into wanting a product, great communication transmits the true value of your work and offers and how it can help solve particular problems, or bring joyful conscious solutions to your customers' lives.
Myth #3: Sales Is About Convincing People to Buy What They Don’t Need
The Truth: Sales is about matching genuine needs with ready and effective solutions and services.
In today's modern society, it is pretty horrifying how we have normalized being bombarded with ads and.unethical marketing, Nevertheless, the sales process in itself, and particularly as spiritual entrepreneurs and conscious business owners, is not about pushing products; it is about offering the right service, product, or solution, that serves an existing demand, need, or desire (your "niche", your "market", your "audience").
Conscious sales strategies circle around understanding your customers’ needs, providing a solution, and helping them learn if your offer aligns with their goals. Letting them know you're there and your services are LIVE.
When you’re confident in your product or service, and you KNOW how it can truly help your customers, sales becomes a natural part of the process, an easy transaction in the mechanism of your legacy building conscious business, and a fair trade for the solution and transformation that you offer.
A true, purpose-driven business is built on authenticity, trust, transparency, and true service to a greater collective purpose. People are looking for true connection, within and without. When you let go of outdated misconceptions of pushy, fake, cookie-cutter, sales-psychology filled sales strategies, and start working with a greater purpose and a conscious message, you open the door to creating brands that genuinely resonate with our audience, allowing you to lead with your heart and create offers that are highly irresistible for your audience while in true alignment with your essence.
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